Reproduction and Rendering Working Language

Greyscale: Equal graduations from grey to black. Better choice for well-lit areas as it is calming to the eye and absorbs light: Applies to all CMYK colors with reference numbers.

Color Scale: Equal graduations of any single color (CMYK) for range of transparent to opaque

White Scale: Equal graduation from mist to white (transparent to opaque). White ink distributes light and glows like the coating inside a florescent light bulb.

CMYK: Cyan, Magenta, Yellow and Black. Each letter will have a reference number and ensures best/closest print process to replicate art. RGB will be formatted to CMYK.

PMS: Alternative to CMYK but uses Solid Coated Colors only. HDClear will make best efforts to match spot color on digitally printed jobs

Spot Color: The ideal color a client wishes to use. Sometimes difficult to match because glass allows light on both sides of color.

Color Grid Swatch: Client provides color spec, HDClear provides a sheet with 6 iterations in a grid for the client to choose best option. Similar to paint swatches, but helps clients understand glass allows light on the backside of print which may create an altered appearance.

Frit: Any type of dot or shape which is repeated uniformly or geometrically patterned over a visible surface. Fused or calcined soft porcelain usually white or gray in appearance.

Fade: Gradient image or color, shifting from opaque to clear in any direction at any rate of transition. Any color, transparency, and distance. Vertical, Horizontal, and Diagonal fades limited to 3-4 transition points. Usually requires 2-4 hours of creative art to duplicate. Vectored fades look like crisp dots – similar to dot matrix of automotive back windows. Rasterized fades look smooth and misty. Fades generally see higher cost points as print process is slower.

Hard Fade: Vectored art file fade composed of dots which print at normal speed.

Fine Fade: Rasterized art file fade which resembles smoke or mist and prints at slower speed. More expensive but much more better looking.

Fade Style – Ascension: (ink-clear), where fade passes from print % to clear. Most common.

Fade Style – Concave: (clear-ink-clear), where fade starts clear, transitions through print% and back to clear. Second most common.

Fade Style – Expanded: (ink-clear-ink), starts with print %, transitions to clear and returns to print %. Better used for retail showcasing than for privacy.

Transition points: Usually limited to three points on fade pattern. Each transition point is composed of: 1) number of inches from last point. 2) desired translucency at said point.

Overlay Area: where two colored images intentionally overlap. Sometimes samples are required to determine best translucency of overlapped area.

Tiling: Computerized printing sequence of overlaps. Art department standard sequence of printing is left-to-right and top-to-bottom. Art Department standard Bleed is right and bottom of graphic (viewer’s surface). Client can indicate and request direction of bleed(s) any more than two edges may result in price changes.